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Advanced Strategies in Public Affairs & Business Relations


Advanced Strategies in Public Affairs & Business Relations

กลยุทธ์องค์กรสัมพันธ์ ผลักดันธุรกิจยั่งยืน

เจาะลึกประสบการณ์เข้มข้นของวิทยากรผู้เชี่ยวชาญระดับประเทศ ต้องไม่พลาดหากองค์กรของท่านอยู่ในธุรกิจ ดังนี้         Banking, Telecommunications, Energy, Agriculture, Pharmaceutical, Health & Wellness, Tobacco, Finance, Consumer Products, Automobile, Food & Beverage, Construction, Real Estate, Education         ‘CORPORATE AFFAIRS & STAKEHOLDER ENGAGEMENT covers strategies, tools, tactics, techniques & insights to win new business, building and reinforcing a strong reputation, supporting operations, managing change, and resolving disputes. How to engage with the officials, influence policy, and shape public agenda. The New Era Of Government Relations & Corporate Sustainability

1. Review Government Structures & Corporate Positioning 2. Insight into Analyze Political Risks Facing Your Business 3. Identify How to Engage in the Public Policy Process 4. Develop an Issues and Stakeholder Management Plan in a Wide Variety of Situations 5. Integrate Corporate Public Affairs & Government Relations with The Business Goals 6. Conduct Meetings with High-Level Government Officials & Key Stakeholders 7. Build an ‘Influencing’ Campaign to Shape the Policy and Public Agenda Environment 8. Engage with the News Media and Harness their Power for an Influential Campaign 9. Conduct ‘Influencing’ Online Using the Social Media Tools 10. Execute ‘Influencing’ Techniques in Government Relations 11. Create Synergies between Corporate Public Affairs & Others 12. Real-Life Case: Proven Practices in Government Relations

• Managing New Political Risks, Emerging Business Opportunities & Stakeholders Amid Digital Disruptions
• Advanced Techniques
• Engage With Government Officials, Influence Policy & Shape Public Agenda
• Innovative Practices For Successful Government Relations
• Real Cases: Innovative Practices For Successful Government Relations
• Panel Discussion: Real Cases in Successful Government Relations

Mrs. Pongtip Thesaphu,
Former Corporate Affairs Director, Unilever Thai Trading,
Chief Public Relations Officer, Real Smart Solutions Co., Ltd.

Mr. Charkrit Direkwattanachai,
Executive Vice President of Corporate Affairs Office,

Dr. Chalermpon Punnotok,
Chief Executive Officer,
CT Asia Robotic

Ms. Orapan Bunchasansiri,
Founder / Managing Director / Senior Consultant,
Sphere Comm Limited

Mrs. On-uma Vattanasuk,
Head of Corporate Communications and PR,
True Corporation

Mr. Manu Sawang – Jaeng,
Former Country Manager, Pfizer (Thailand),
Director, Innobic (Asia) ธุรกิจ lifesciences ในกลุ่ม PTT

8:30 – 9:00Registration & Morning Coffee
9:00 – 10:30Program Commences
10:30 – 10:45Morning Break
10:45 – 12:15Program Commences
12:15 – 13:30Lunch & Networking
13:30 – 15:00Program Commences
15.00 – 15:15Afternoon Break
15:15 – 16:45End of Program
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