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& Social Media Listening

เท่าทันสื่อโซเชียล หยุดวิกฤตบนโลกออนไลน์

Social Listening: Digital Tool To Control Online Risks
Handling Negative Comments & Haters on Social Media & Online

CASES: เทคนิคป้องกัน “คอมเมนต์เชิงลบ” วิธีรับมือกับ “สื่อ” แก้ไขให้พ้นวิกฤต

• How to Respond to Negative Comments on Social Media?
• How to Manage Expectations & Handle Haters on Social Media?
• How Leading Companies Prepare for & Deal with Social Media Crisis
• Manage Identity & Issues on Social Media & Mainstream Media
• Social Listening & Monitoring to Prevent Social Media Crisis
• Develop Action Plans for Managing Social Media Crisis
• Crisis Management & Communication – Do’s and Don’ts
• Press & Media Handling During Social Media Crisis


        Change is constant and crisis is a normal part of business. Crises often cause high risk and costly damage to a company. In recent years, we have witnessed crises after crises that caused so-called ‘Built-to-Last’ companies to be erased from the global business landscape. Crises certainly bring about unanticipated demands on your people and your organization. Unfortunately, most companies are not sufficiently prepared to effectively handle a crisis.

Is Your Company Prepared For Social Media Crisis?

Learn How to identify a crisis including escalation and elevation
Know How to handle crisis on social media, traditional and press
Who’s who in a crisis? Identifying your crisis communicators?


Develop a mindset and set of actions to respond effectively to communicate during any crisis in the face of day-to-day challenges and opportunities
Understand the potential impact of a crisis and how the proper preparedness and the right decision–making in communications can effectively make a difference throughout the organization
Understand how to optimize corporate resources for preparing the company to effectively communicate during crises and minimize the impact on corporate performance and business continuity
Learn the tools needed to engage in effective risk management and crisis communication

• กำหนดบทบาทในการพัฒนาและจัดการการสื่อสารในสภาวะวิกฤต
• เตรียมความพร้อมและดำเนินการตามแผนงานและกลยุทธ์การสื่อสารยามวิกฤต
• รับรู้ข้อมูลเชิงลึกถึงวิธีการเชิงรุกในการป้องกันวิกฤตและความล้มเหลว
• วิธีรับมือกับวิกฤตที่ลดความเสียหายและฟื้นตัวอย่างรวดเร็ว
• ศึกษาเกี่ยวกับสื่อที่มีประสิทธิภาพและการจัดการชื่อเสียงภาพลักษณ์ในห้วงวิกฤต
• พัฒนาต่อยอดและจัดการกลยุทธ์การสื่อสารยามวิกฤตของคุณได้อย่างมีประสิทธิภาพ

        All business executive wish to control their company’s destiny when faced with crises and disasters by making sure that the company can effectively communicate during a crisis. Those who strive to ensure their corporate performance and business continuity during and after crises or disasters. Especially those who are actively involved in;

• Corporate Communication, Public Affairs, Public Relations
• Business Continuity & Disaster Recovery, Risk Management,
• Crisis Management, Corporate Security, Emergency Management
• Contingency Planning, Environment, Health & Safety, Enterprise
• Human Resources, Legal, Communications & Corporate Affairs.

Mrs. Pongtip Thesaphu,
Former Corporate Affairs Director, Unilever Thai Trading,
Chief Public Relations Officer, Real Smart Solutions Co., Ltd.

Mr. Sarawut Burapapat,
Strategic Advisor
Market-Comms Co.,Ltd.

Mrs. Viriya Lappromrattana,
Senior Executive Vice President,
I V Global Securities

Mr. Charkrit Direkwattanachai,
Executive Vice President of Corporate Affairs Office,

Mrs. On-uma Vattanasuk,
Head of Corporate Communications and PR,
True Corporation

Ms. Orapan Bunchasansiri,
Founder / Managing Director / Senior Consultant,
Sphere Comm Limited

Dr. Chalermchai Yodmalai,
Front Page News Editor, Naewna Newspaper and Columnist,
NAEWNA Newspaper

8:30 – 9:00Registration & Morning Coffee
9:00 – 10:30Program Commences
10:30 – 10:45Morning Break
10:45 – 12:15Program Commences
12:15 – 13:30Lunch & Networking
13:30 – 15:00Program Commences
15.00 – 15:15Afternoon Break
15:15 – 16:45End of Program
AB Food & Beverages (Thailand)Metropolitan Electricity Authority
Amata B.Grimm PowerOsotspa
Bangkok BankPTT Exploration and Production
Bangkok InsurancePTT
Bank of ThailandSC Asset Corporation
Charoen Pokaphand FoodsSCG Paper
Chulalongkorn UniversityThai Life Insurance
Don Muang TollwayThe Shell Company of Thailand
Electricity Generating Authority of ThailandTIPCO Foods
Home Product CenterToyota Motor Thailand
KasikornbankWPP Marketing Communications Thailand
Mae Fah Luang UniversityYuanta Securities (Thailand)


Key Related Topics

โอเมก้าเวิลด์คลาส สร้างสรรค์นำเสนอ การสัมมนาเสวนาฝึกอบรมผู้บริหาร เพื่อความสำเร็จและความเป็นเลิศ

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