CRISIS COMMUNICATION
& Social Media Listening
กลยุทธ์สื่อสารรักษาชื่อเสียงองค์กร
เท่าทันสื่อโซเชียล หยุดวิกฤตบนโลกออนไลน์
Social Listening: Digital Tool To Control Online Risks
Handling Negative Comments & Haters on Social Media & Online
CASES: เทคนิคป้องกัน “คอมเมนต์เชิงลบ” วิธีรับมือกับ “สื่อ” แก้ไขให้พ้นวิกฤต
• How to Respond to Negative Comments on Social Media?
• How to Manage Expectations & Handle Haters on Social Media?
• How Leading Companies Prepare for & Deal with Social Media Crisis
• Manage Identity & Issues on Social Media & Mainstream Media
• Social Listening & Monitoring to Prevent Social Media Crisis
• Develop Action Plans for Managing Social Media Crisis
• Crisis Management & Communication – Do’s and Don’ts
• Press & Media Handling During Social Media Crisis
กลยุทธ์การสื่อสารและรักษาชื่อเสียงองค์กรให้รอดพ้นภาวะวิกฤต
Change is constant and crisis is a normal part of business. Crises often cause high risk and costly damage to a company. In recent years, we have witnessed crises after crises that caused so-called ‘Built-to-Last’ companies to be erased from the global business landscape. Crises certainly bring about unanticipated demands on your people and your organization. Unfortunately, most companies are not sufficiently prepared to effectively handle a crisis.
Is Your Company Prepared For Social Media Crisis?
• Learn How to identify a crisis including escalation and elevation
• Know How to handle crisis on social media, traditional and press
• Who’s who in a crisis? Identifying your crisis communicators?
